Fractional Financial Officers and Keepbooking Announce Merger
Fractional Financial Officers, LLC (“FFO”) today announced its merger with Keepbooking, bringing together two firms aligned in their approach to delivering high-quality financial operations and advisory services to small and mid-sized businesses. As part of the merger, Nicole Sands will join FFO as a Strategic Advisor.
The combination reflects a natural alignment between the two organizations, uniting Keepbooking’s operational bookkeeping expertise with FFO’s controller, CFO, & transaction advisory capabilities.
“Joining forces with FFO made sense because the alignment was already there—same standards, same commitment to clients.”— Nicole Sands
Together, the platform will continue to serve clients with a consistent, hands-on approach while expanding the depth and breadth of services available. This allows the firm to deepen existing relationships and continue building a platform designed to scale with the Keepbooking clients looking for sophisticated controller and CFO support.
“We’re excited to formally bring Keepbooking into the FFO platform,” said Thomas Daly, Founder & Managing Partner of Fractional Financial Officers. “From the start, there has been strong alignment in how we operate and support clients.”
Nicole Sands brings extensive experience in financial operations and will support FFO’s continued growth and development as a Strategic Advisor. The merger represents a continued step forward in FFO’s evolution as an integrated financial services platform—delivering bookkeeping, controller, CFO, and transaction advisory-level support in a unified model.
For clients, this means continued service with expanded capabilities and a broader team supporting their growth.